Project-Based Learning

Hands-on applied learning that is focused on real-world challenges is an essential part of CCA’s MBA in Design Strategy program.

 

Mutual Value

We look to provide mutual value among our students, faculty, and program and businesses, nonprofit organizations, and government agencies by engaging student teams to do the following:

  • generate new strategies and plans
  • create new products and services
  • devise ingenious solutions
  • unearth new business opportunities
  • develop new business models
  • and much more

 

Sponsored Projects

Whole course, semester duration

Courses: Innovation Studio, Market Insight Studio, Sustainability Studio, Experiences Studio
Potential Deliverables: innovative product and service prototype solutions

These projects usually involve whole studio courses (approximately 30 students) but may, in some cases, be smaller. Investigations usually focus on a specific market and customer domain. Students work with partner organizations to develop appropriate and innovative concepts for a three-to-five-year window.

 

 

Sponsored Research

One team or whole course, semester duration or shorter project

Course: Market Insight Studio
Potential Deliverables: customer and market research report, marketing plan, meaning strategy

These projects typically involve whole studio courses but may, in some cases, be smaller. Research focuses on qualitative and quantitative techniques to identify market opportunities. In some cases, potential market solutions may be proposed as proofs or concept.

 

Student Team Projects

One team, semester duration or smaller project

Courses: Business Models & Stakeholders, Market Insight Studio, Leadership by Design, Operations & Systems, Managerial Finance, Brand Strategy, Strategic Foresight, Strategic Management
Potential Deliverables: marketing plan, finance plan, operations plan, strategic plan, brand strategy plan, scenario development, new business models, etc.

These projects involve a team of students working closely with an organization — generally a nonprofit — to develop a plan for a specific area of need that is valuable and actionable by the organization. This kind of engagement enables organizations to work through opportunities or identified issues that the organization simply doesn’t have the resources to pursue.

These interactions are free to organizations, but when companies want to thank our students for useful work and insights, they can make a donation and designate it to the DMBA program.

 

Mentorship Program

Every year, we match or second year students with outside professionals in the wider community for career advice. The time commitment is only one hour per month, on the phone, via Skype, or in person for the academic year (eight months).

If you or someone else in your organization are interested in being a mentor, we’d like to pair you with one of our promising students.

 

More engagements

Aside from the partnership opportunities mentioned above (Sponsored Projects, Sponsored Research, Student Team Projects, and our Mentorship Program), there are other mechanisms for outside organizations to interact with our students and program include the following opportunities:

  • Internships (summer and academic year)
  • Job placement
  • Speaking engagements
  • Teaching assignments
  • Guest critiques or mentoring
  • Sponsor faculty positions
  • Sponsor programwide events
  • Sponsor student scholarships
  • Sponsor IMPACT Awards
  • Sponsor CCA at ENGAGE projects
  • Attend school and program events: Annual Career Expo, DMBA annual charrettes, etc.
  • Our faculty regularly gives workshops on the themes and skills in the program to organizations of all types (for profit, nonprofit, and government). We can even customize workshops for your organization.

 

Join Our Extended Community

We offer the opportunity to work with a single team of students or an entire class of student teams. Projects can range from small, four-week projects (including research or evaluations) to semester-long projects that develop ideas and innovative solutions for needs and opportunities three to five years in the future.

These can include marketing, brand strategy, finance, strategic, and operations plans.

These projects uncover new opportunities not yet identified or addressed by partner organizations. They also give our students experience working with real organizations on interesting challenges and offer great networking and career-building opportunities for students.

Our partners find that working with the DMBA students not only results in high-quality deliverables and outcomes, but also stimulates fresh thinking and approaches that go well beyond the scope of the projects. The studio becomes an experimental lab for both students and organizations to discover the effectiveness of design strategy for innovation and complex problem solving.

Aside from the partnership opportunities mentioned above (Sponsored Projects, Sponsored Research, Student Team Projects, and our Mentorship Program), there are other mechanisms for outside organizations to interact with our students and program include the following opportunities:

  • Internships (summer and academic year)
  • Job placement
  • Speaking engagements
  • Teaching assignments
  • Guest critiques or mentoring
  • Sponsor faculty positions
  • Sponsor programwide events
  • Sponsor student scholarships
  • Sponsor IMPACT Awards
  • Sponsor CCA at ENGAGE projects
  • Donations to the program are always tax-deductible
  • Attend school and program eventsAnnual Career Expo, DMBA annual charrettes, etc.
  • Our faculty regularly gives workshops on the themes and skills in the program to organizations of all types (for profit, nonprofit, and government). We can even customize workshops for your organization.

 

Select Project Partners

Sponsored Projects

CITRIX
CSAAA

 

Project Teams

AirBnB
Ammunition
Coffee Bar
La Cocina
Dave’s Gourmet
Galileo Learning
Green Dentistry
Guayaki
Heath Ceramics
Impact HUB Oakland
Jamba Juice
Make-A-Wish Foundation
Mosey
The Nature Conservancy
Nest Collective
New Leaf Paper
Oakland Museum of California
Oru Kayak
PACT
Philz Coffee
Plum Organics
Poetic Brands
PoshPacker
Public Bikes
Rosenfeld Media
SB Architects
SpringLoaf Catering
Sustainable Cotton Project
Tech Shop
Wente Vineyards
Zepaltas Wines

 

Sponsored Research

(from Market Insight and Leadership classes)

Discuss Partnerships with the DMBA Programs

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