While these resources are derived from faculty recommendations, none represents an official endorsement by the college.
Note: Many of these titles are available to CCA students, staff, and faculty at the CCA Libraries. Take advantage of the online catalog that allows searching by category such as sustainability-related resources.
How to Design Strategic Conversations That Accelerate Change
by Lisa Solomon & Chris Ertel
A Forbes Bestseller. Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. In this book, two experts “crack the code” on what it takes to design creative, collaborative problem-solving sessions that soar rather than sink.
Leadership by Design
by Maria Giudice & Christopher Ireland
Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design—in its broadest form—to model our future leader, the DEO. These leaders possess characteristics, behaviors and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at all problems as design challenges.
How Successful Businesses Deliver Meaningful Customer Experiences
by Steve Diller, Nathan Shedroff, & Darrel Rhea
In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key is in providing meaningful customer experiences.
Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors (Nathan Shedroff and Steve Diller) of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors.
How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.
A Toolkit for Creatives and Strategists
by Margaret Hartwell
A highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
• Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
• Forge relationships with the myriad stakeholders that affect your business.
• Empower your team to access their creativity and innovate with integrity.
Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com
What Comes After Greed?
by Brian David Johnson
In this first of the series Humanity in the Machine: What Comes After Greed? world-renowned futurist, Brian David Johnson, counters the myth of runaway, soulless machines, by investigating how technology reflects the mission and values of the societies that create it. From high-speed NASCAR racing to high-speed financial trading, Johnson explores our intimate relationship with our machines and how we incessantly tune them for success, for profit, and routinely for greed. But what comes after greed? Understanding that we imbue our technology and machines with our humanity means we must think more closely about what we are building, why we are building it, and what we want our tools to accomplish. Can we optimize for something other than profit? Streamline for profit plus… other values: fairness, quality, safety or social responsibility. How do we comprehend the dark side of our choices? Ultimately Johnson discovers how we can design our machines and technology to become the reflection of our better selves?
Designing the Future with Science Fiction
by Brian David Johnson
Science Fiction Prototyping is a practical guide to using fiction as a way to imagine our future in a whole new way. Filled with history, real world examples and conversations with experts like best selling science fiction author Cory Doctorow, senior editor at Dark Horse Comics Chris Warner and Hollywood science expert Sidney Perkowitz, Science Fiction Prototyping will give you the tools you need to begin designing the future with science fiction.
The Future of Design Must Be Sustainable
by Nathan Shedroff
Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design Is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.
Communication, Collaboration & Leadership
- Rise of the DEO by Maria Giudice and Christopher Ireland
- The Innovator’s Way by Peter J. Denning and, Robert P. Dunham
- Solving Tough Problems by Adam Kahane
- Moments of Truth by Jan Carlzon
- Cultural Intelligence by David Thomas
- Selling to the VP of No by David Gray
- Let My People Go Surfing by Yvon Chouinard
- Powers to Lead by Joseph S. Nye
- Difficult Conversations by Douglas Stone, Bruce Patton, Sheila Heen, and Roger Fisher
- A General Theory of Love by Dr. Thomas Lewis
- The Power of a Positive No by William Ury
- The Opposable Mind by Roger Martin
- Emotional Intelligence 2.0 by Travis Bradberry, Jean Greaves, and Patrick M. Lencioni
Sustainability & Social Innovation
- Climate Capitalism by Hunter L. Lovins and Boyd Cohen
- Beyond Growth by Herman Daly
- Beyond the Bottom Line by Joel Makower
- Beyond the Limits by Donella H. Meadows, Dennis L. Meadows, and Jorgen Randers
- Biomimicry by Janine Benyus
- Collapse: How Societies Choose to Fail or Succeed by Jared Diamond
- Cradle to Cradle by William McDonough and Michael Braungart
- Design + Environment by Helen Lewis, John Gertakis, Tim Grant, Nicola Morelli, and Andrew Sweatman
- Design Is the Problem by Nathan Shedroff
- Emotionally Durable Design by Jonathan Chapman
- The End of Nature by Bill Mckibben
- In the Bubble by John Thackara
- The Joyless Economy by Tibor Scitovsky
- LASER Guide for Sustainable Development
- Leading Change Toward Sustainability by Bob Doppelt
- Management Helix from Natural Capitalism Solutions
- Mid-Course Correction by Ray Anderson
- The Nature of Design by David Orr
- The Next Sustainability Wave by Bob Willard
- The Omnivore’s Dilemma by Michael Pollan
- Organizational Change for Corporate Sustainability by Dunphy & Griffith
- Plan B 4.0 by Lester Brown
- The Shock Doctrine by Naomi Klein
- Silent Spring by Rachel Carson et al
- Squeaky Green by Eric Ryan and Adam Lowry
- Strategy for Sustainability by Adam Werbach
- The Sustainability Advantage by Bob Willard and John Elkington
- Thinking in Systems by Donella Meadows
- The Truth About Green Business by Gil Friend
- The Unsettling of America by Wendell Berry
- Valuing the Earth by Herman E. Daly and Kenneth N. Townsend
Strategy & Business Design
- Making Innovation Work by Tony Davila, Marc J. Epstien, and Robert Shelton
- Business Model Generation by Alexander Osteralder and Yves Pigneur
- The First 90 Days by Michael Watkins
- Designing Organizations by Jay R. Galbraith
- The Design of Business by Roger Martin
- Change by Design by Tim Brown
- Built to Last by Jim Collins and Jerry I. Porras
- Sustainable Business Development by David L. Rainey
- Designing Brand Identity by Alina Wheeler
- Making Meaning by Steve Diller, Nathan Shedroff, Darrel Rhea
- The Future of Management by Bill Breen and Gary Hamel
- The Lean Startup by Eric Ries
- The Four Steps to the Epiphany by Steve Blank
- Designing for Growth by Jeanne Liedtka and Tim Ogilvie
- The Innovator’s DNA by Clayton M. Christensen, Jeff Dyer & Hal Gregersen
Design & Customer Experience
- Building Strong Brands by David Aaker
- The Creative Priority by Jerry Hirshberg
- Design for the Real World by Victor Papanek
- Design Like You Give a Damn by Cameron Sinclair and Kate Stohr
- Design Research edited by Brenda Laurel
- Experience Design 1.1 by Nathan Shedroff
- Experiences in Visual Thinking by Robert H. McKim
- The Meaning of Things by Mihaly Csikszentmihalyi
- Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler
- The Visual Display of Quantitative Information by Edward Tufte
- Why We Buy by Paco Underhill
Economics & Metrics
- Financial Intelligence by Karen Berman, Joe Knight, and John Case
- Fixing the Game by Roger Martin
- Interest and Inflation Free Money by Margrit Kennedy
- Numbers Guide: The Essentials of Business Numeracy by Richard Stutely
- Prophet of Innovation by Thomas McCraw
- Predictably Irrational by Dan Ariel
- Understanding the Corporate Annual Report by Lyn M. Fraser and Aileen M. Ormiston
- Driving Sustainable Design (BusinessWeek, Special report, July 2, 2007)
- 10 Worst Innovation Mistakes In A Recession (BusinessWeek, 2008)
- Creativity Comes to B-School](http://www.businessweek.com/bschools/content/mar2006/bs20060326_8436_bs0…) (BusinessWeek, 2006)
- Design Intervention (Fast Company, 2006)
- Driving Sustainable Design (BusinessWeek, 2007)
- Innovating Through Recession (Kellog School of Management, 2008)
- CEOs Must Be Designers, Not Just Hire Them. Think Steve Jobs And iPhone. (BusinessWeek, 2008)
- P&G Changes Its Game (BusinessWeek, 2008)
- Tough Love (Fast Company, 2006)
- [Tomorrow's B-School? It Might Be A D-School](http://www.businessweek.com/magazine/content/05_31/b3945418.htm(BusinessWeek, 2005)
- The Power of Design (BusinessWeek, 2004)
- The MFA in the new MBA (Harvard Business Review, 2008)
- Streamlining HP (Fast Company, 2007)
- Ken Robinson: How Schools Kill Creativity (TED Talk)
- Ken Robinson: Changing education paradigms (TED Talk)
- Brené Brown: The power of vulnerability (TEDx Talk)
- Brené Brown: Listening to shame (TED Talk)
- Ray Anderson: The business logic of sustainability (TED Talk)
- Nick Hanauer: Rich People Don’t Create Jobs (TED U Talk)
- Lawrence Lessig: Laws that choke creativity (TED Talk)
- Lawrence Lessig: Re-examining the remix (TED Talk)
- Lawrence Lessig: We the People, and the Republic we must reclaim (TED Talk)
- Elon Musk: The mind behind Tesla, SpaceX, SolarCity (TED Talk)
- Eames Demetrios: The design genius of Charles + Ray Eames
- The Story of Stuff (with Annie Leonard, 2008)
- Lisa Gansky: The future of business is the “mesh” (TEDx Talk)
- Elizabeth Gilbert: Your elusive creative genius (TED Talk)
- Lawrence Lessig: The unstoppable walk to political reform (TED Talk)
Laptops, Software, and Student Discounts
Students are required to use a laptop computer with a minimum 13-inch screen and WiFi access. Students can choose any Windows or Macintosh laptop (the latest models of Macintosh computers also run Windows).
The college recommends the 15-inch MacBook Pro. Students may opt for the 13-inch MacBook Pro or MacBook Air. Educational Technology Services (ETS) offers a MacBook Pro bundle.
Alternatively, students may use a tablet device in class, such as an iPad, as long as its operating system is capable of supporting either of the software packages below (the iPad now supports the iWork software).
Realistically, students with tablets should have access to a laptop or desktop computer at home or work in order to complete assignments.
The program requires students to use standard business software (word processor, spreadsheet, and presentation application):
- Microsoft Office ($85, estimated CCA price); or
- Apple iWork ($71, $30 for iPad, estimated CCA price)
Optionally, students may want to have access to design applications, such as photo manipulation, HTML production, illustration/drawing, and page layout. However, it’s not necessary to purchase and use professional-level tools such as the Adobe Creative Suite.